Cookie Policy
Introduction
At Bonsai, we are committed to protecting your privacy and ensuring transparency in how we use cookies and similar technologies. This Cookie Policy explains what cookies are, why we use them, and how you can manage your preferences. It applies to both the Bonsai website and, where applicable, the Bonsai app.
This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
When you first visit our website, you will see a cookie banner asking for your consent to place non-essential cookies on your device. You can manage your preferences through this banner or by using the Manage Cookies link at the bottom of our site. Essential cookies, required for the website to function, will always be set.
For more details on how we collect and process your personal data, please see our Privacy Policy.
What are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They help us recognise your device, remember your preferences, and improve your user experience.
There are two types of cookies:
First-party cookies, set directly by Bonsai.
Third-party cookies, set by service providers such as Google Analytics or Meta, which we use to understand user behaviour and deliver relevant advertising.
Cookies do not typically store personally identifiable information but may link to other data we hold about you.
Why We Use Cookies
We use cookies to:
Ensure our website functions properly and securely.
Remember your preferences, so you don’t need to re-enter information each time you visit.
Analyse how our website and app are used, so we can improve user experience.
Deliver personalised content and relevant advertising based on your interests.
Types of Cookies We Use
Essential Cookies: Required for core functionality, such as page navigation and account login.
Preference Cookies: These remember choices like language settings.
Analytics Cookies: These help us understand visitor behaviour so we can improve the website.
Marketing Cookies: These enable personalised advertising and help us measure the effectiveness of our marketing campaigns.
Unclassified Cookies: Occasionally, we use cookies that are still being reviewed and categorised.
Cookie Duration
Some cookies expire as soon as you close your browser (session cookies), while others remain on your device for longer (persistent cookies). The specific lifespan of each cookie is listed in our Cookie List, available via the cookie banner or the Manage Cookies link.
How to Manage Cookies
You have the right to choose whether or not to accept cookies. When you visit our website for the first time, you will see a cookie banner that allows you to manage your preferences. You can also update your preferences at any time using the Manage Cookies link at the bottom of our website.
In addition, most web browsers allow you to control cookies through your browser settings. Visit www.allaboutcookies.org for guidance.
Cookies in the Bonsai App
Our app uses local storage and similar technologies, which operate in much the same way as cookies. This policy applies to both website cookies and app tracking technologies where relevant.
Tracking Technologies and Advertising
We may use technologies like web beacons (tracking pixels) in our emails to understand how recipients interact with our messages. This helps us improve our communications and ensure they are relevant to you.
We also work with advertising partners such as Google and Meta to deliver relevant adverts based on your browsing activity. You can manage preferences for these platforms directly through your Google or Facebook settings.
International Visitors
This Cookie Policy applies to users in the United Kingdom. If you access our services from outside the UK, local cookie laws may apply.
Updates to this Policy
We may update this policy from time to time to reflect changes in legislation, technology, or our business practices. Significant changes will be communicated through our website.
Contact Us
If you have any questions about this Cookie Policy, or wish to contact our Data Protection Officer, you can reach us at:
Email: privacy@bonsaiwealth.io
This Cookie Policy was last updated on 1 March 2025.